Video: Nike releases "Together" video for LeBron's homecoming

Screen capture from Youtube

By Dugout Philippines

In line with LeBron James' return to the Cleveland Cavaliers, Nike officially launched the LeBron 12 through a video entitled "Together". Here are some information about the video from Nike's press release:

"The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity.

Nike Basketball partnered with Wieden+Kennedy to create the film directed by the Malloy Brothers. Numerous people near and dear to James make appearances in the campaign, including his mom, Gloria Marie James; Coach Dru Joyce; and kids from the LeBron James Family Foundation. In addition, teammates Kyrie Irving, Dion Waters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova and Joe Harris also make cameos."

Nike posted the video on its Youtube just as the clock struck midnight of October 30 (noontime in the Philippines), and the video was first viewed in Cleveland at the pregame of the Cavs' opener against the New York Knicks. Here's the video of "Together".