NBA announces new partnership with Under Armour

By Mark Joshua Castro

ON TUESDAY (Manila Time), the National Basketball Association (NBA) officially announced a renewed partnership with sports apparel brand Under Armour.

In the new partnership agreement, Under Armour will now be the official sponsor of the NBA Draft Combine beginning 2018; The Draft Combine measures the individual capabilities of the incoming NBA rookies.

Also, the NBA-Under Armour partnership will be expanded to the Jr. NBA program as well. The Jr. NBA program has trained a lot of children and teens around the world and made some of the game’s biggest stars.

Through the partnership, the league will launch an NBA Fit app via the apparel brand’s Connected Fitness platform.

“We’re proud to expand our partnership with the NBA and continue our shared commitment to help basketball players everywhere realize their potential, on and off the court,” said Adam Peake, Executive Vice President, Global Marketing, Under Armour.

He added, “The new elements of our partnership will allow Under Armour to leverage our leadership in athletic performance, innovation and Connected Fitness to foster the worldwide growth of basketball.”

“Under Armour and the NBA share a commitment to basketball, fitness, and healthy living,” said Emilio Collins, NBA Executive Vice President, Global Marketing Partnerships. “Together we have a unique opportunity to teach the values of the game to millions of kids through the Jr. NBA program, and to give our fans the latest information on exercise and wellness through the NBA FIT app.”

Reigning NBA MVP Stephen Curry of the defending champions Golden State Warriors is currently the face of Under Armour apparels among other players such as Brandon Jennings of the Detroit Pistons, Kemba Walker of the Charlotte Hornets, and the rookie phenom of the Denver Nuggets Emmanuel Mudiay.