By Dugout Philippines
OCT. 1st marks
the beginning of a game-changing partnership for Adidas and Houston Rockets
superstar James Harden. Providing an exclusive look at a special delivery of
Harden’s first Adidas kicks and gear, the wait is finally over.
The launch of
adidas’ new partnership with Harden moves the game forward and bears a message
that change is certainly coming – the future starts now.
“Doing what’s expected isn’t enough for me.
I’ve taken chances to put myself in a position to be successful and I’m hungry
for more," Harden said.
"I want to be true to who I am, even if that
means taking risks or doing things different from the status quo or what other
people expect."
The first ever NBA players' MVP awardee
reiterated how Houston helped him in developing his true game.
“Wanting to be
the best – that comes with hard work, focus and making sure I’m always growing
my game.
It’s a credit to my time in Houston and I’m just trying to enjoy the
moment, but I still have to remember how I got here.
The dynamic partnership
will feature James Harden's first line Crazylight Boost 2015 in a variety of
Houston Rockets.
“After meeting with adidas I knew we could
create something people won’t see coming. They want to celebrate me for who I
am and what I stand for," he added.
"They want to
help me be closer to my fans, tell my story and make incredible products
together. This is my chance to do something that can’t be done anywhere else.
I think of myself as
a creator on the court and I’ve built a game different than any other player in
the league. I see an opportunity to become one of the best players in the world
– adidas is the partner who will help me get there. I can’t wait to get
started.”
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