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WSOF expands operation to Malaysia

By Ivan Saldajeno

MANILA--After nailing a landmark partnership with UGB to put up events in the Philippines, the WSOF, through its international affiliate WSOF-GC, took its talents to Malaysia, inking a partnership with local promotion JFL.

The said partnership also made JFL owner Rayner Kinsiong's other "baby", kickboxing promotion STAND, as an affiliate of the WSOF-GC, becoming the first non-MMA organization to become part of the growing MMA network.

"This is a fantastic opportunity for Malaysia MMA to build a strong foundation for the future with Jesselton Fighting League,” said WSOF-GC affiliate coordinator Zachary Harris.

“Yes, MMA is what we are most recognized for, but our fans love all combat sports. It was only a matter of time before we added a kickboxing or boxing promotion,” WSOF-GC president Shawn Wright said about the addition of STAND among the promotion's partners.

WSOF-GC and JFL's partnership will be formalized through an event on Sept. 24 in Kuala Lumpur.

Malaysia has become a rising force in Southeast Asian MMA, especially with the blooming career of One Championship fighter Gianni Subba.

Follow him on Twitter: @IvanSaldajeno