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One finds new investor in Heliconia

Brandon Vera is currently One's heavyweight champ. (file photo)

By Ivan Saldajeno

MANILA--The blockbuster conversion of MMA from a mere combat sport to a global business mayhem continues as it was One Championship's turn to get a new partner.

Fresh from the heels of UFC's megabucks sale to WME-IMG, One entered a partnership with a fellow Singaporean-based company, Heliconia. The promotion announced the new investment venture on Wednesday.

"As Asia’s largest sports media property and the 2nd largest MMA organization in the world, One Championship will benefit significantly from Heliconia’s ecosystem, network, and resources," said One founder and chairman Chatri Siyodtong.

“We believe One Championship can potentially be the next big thing for consumers in Asia. They have the right product for Asia, they understand Asia and know how to monetize the value proposition in various ways in the New Economy. We are really excited to see One Championship taking the lead in the coming years to grow the sports media and entertainment industry in Asia,” Derek Lau, Heliconia's CEO, said on the other hand.

Finally, One CEO Victor Cui said, “I believe this partnership marks the beginning of a long and fruitful journey to bring One Championship to the rest of the world. Heliconia is a well-respected investment firm with the expertise, resources and contacts across Asia. For us, this investment by Heliconia represents a strong vote of confidence and a belief in the value that One Championship can bring. This partnership will unlock additional markets and opportunities for One Championship.”

Follow him on Twitter: @IvanSaldajeno