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Bounty Fresh named major sponsor of Manila Masters

By Ivan Saldajeno

PASIG—Bounty Agro-ventures is continuing its push to promote Philippine sports.

Whether it is traditional sports or e-sports.

Bounty, through its Bounty Fresh brand, will be a gold sponsor for Manila Masters, the most anticipated DOTA 2 event in Southeast Asia this year happening in June as announced on Wednesday.

The development came after Chooks-To-Go, another brand under Bounty, pledged its full support to Gilas Pilipinas in its FIBA World Cup Qualifiers bid.

"We at Mineski are confident in working with Bounty Fresh for our biggest project up to date. With one of the biggest and most reliable brand of chicken and egg products in the Philippines entering the Manila Masters, e-sports continues to make leaps and bounds towards breaking into the mainstream. I’m looking forward to working with Bounty Fresh and seeing just what kind of impact we can make together in bringing competitive gaming to a more general audience and showcasing just what the esports dream is all about," said Marlon Marcelo, Mineski's vice president for marketing and events.

"We are privileged to partner with Mineski Corporation because it has proven its expertise in engaging the youth. It's been known in successfully conducting premier e-sports tournaments, making every event a sure hit among teens and young professionals," added Twinkle Magbag, first vice president for marketing intelligence of Bounty Fresh Food Inc.

The road to the Mall of Asia Arena in Pasay continues with the ongoing Manila Masters Pinoy Tour and the upcoming Southeast Asia Open Qualifiers starting on Thursday.

Follow him on Twitter: @IvanSaldajeno