By Ivan Saldajeno
MANILA--In just six years of its existence, One Championship has successfully invaded the Asian airwaves.
In the Nielsen survey for the first quarter of 2017, One was named the most watched sports league in the continent, enjoying ratings from 11-20 percent, a far cry from three years ago, when a two percent audience share is already high for the MMA outfit.
One claims the said ratings spike is better than its main rival, UFC, and other international sports leagues, whose Nielsen ratings across Asia range from 1-6 percent.
In the Philippines, what fueled One's viewership reach is its tie-up with ABSCBN Sports for the broadcast of not just One's events at the Mall of Asia Arena in Pasay but also the fight cards outside of it.
Also, from only 60 nations in 2014, the TV reach of One nearly doubled in just three years, now broadcasting to 118 countries around the world.
Meanwhile, One's impressions on social media, primarily Facebook, have now reached four billion through the first three months of 2017, way higher from the 352 million it got during the same three-month period in 2014.
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