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Color Manila opens 2018 with "Paradise Run"

By Dugout Philippines

MANILA--Color Manila, the country’s most aggressive ‘concept fun-run’ organizer, gears up for its biggest and most colorful event to date - the ColorManila Run Year 6, also known as CM Paradise Run, to be held on Jan. 7 at the SM Mall of Asia Event Grounds, in Pasay City.

This year, they are targeting 15,000 runners who will get to enjoy the ‘Paradise-themed run’ which takes place on the first Sunday of 2018.

CM Paradise Run includes four race distances, 3K, 5K, 10K and 21K. The experience will take runners through various color stations with palm trees, garlands and hammocks.

This will be capped off with the CM Color Festival where runners will get to groove and dance to the music of the DJ, as they simultaneously throw colored powder in the air.

A true Filipino start-up, ColorManila was started almost six years ago by Jay Em and Justine Cordero, with the vision of growing fun-runs in the country.

Today, the company has seen over 150,000 runners join their various events, spread across the country from Ilocos Sur on the north to Davao, down south.

“We’re proud to say that ColorManila started as a passion project, which grew into a company. Throughout the years, we have seen runners who have been with us from our inception, whom we see every year. We’ve seen participants spend their life events with us, such as proposals, birthdays and anniversaries,” ColorManila VP Justine Cordero said. “The hundreds of thousands of runners we have seen over the years are also part of the ColorManila family and we look forward to seeing them again, and of course new runners who will surely enjoy this ‘Paradise-filled’ experience.”

As for the kits, runners can choose from the Deluxe Kit, Rockstar Kit, 21K Kit and the VIP Kit. Deluxe Kit, which is priced at PHP950, comes with a dri-fit shirt, sunglasses, race bib, color packet and finisher’s medal.

While the Rockstar Kit, priced at PHP1,500, comes with a dri-fit shirt, sunglasses, race bib, color packet, finisher’s medal, drawstring bag and headwear.

The 21K Kit is priced at PHP1,900 and comes with a singlet, sunglasses, race bib with timing tag, color packet, finisher’s medal and a finisher’s shirt.

Finally, the VIP Kit, which is priced at PHP2,500, comes with a dri-fit shirt, VIP sunglasses, race bib, color packet, finisher’s medal, drawstring bag, headwear, and VIP Access.

VIP Access includes the following: Access to the Premium Lounge with a changing tent, portalets, special redemption area for baggage, hydration, color packet, and medals.

Also, exclusive 10 percent discount in all CM Merchandise. It also allows access to designated VIP parking at the SM Mall of Asia grounds.

Registration is still ongoing, for more information, visit colormanila.com.

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