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SBR.PH kicks 2018 Triathlon season ablaze

John Walter Baybay, Tourism Asst. Sec. Fred Alegre and Carlos de Guzman answer questions from members of the media invited during SBR.PH's event media launch at the Century City Mall Activity Center, Friday morning. Mark Manez
By Mark Manez

MAKATI--Philippine Triathlon, through its local promoter SwimBikeRun.ph (SBR.ph) kicks off its 2018 season with a slew of events through its media launch at the Century City Mall Activity Center, Friday.

With the increased interest in the sport, SBR.ph teamed up with Black Arrow Express and the Department of Tourism (DOT) to further increase awareness of a potential gold mine in international competitions.

The 2018 season will first kick off with its 5th annual SBR.ph Awards Night and Expo at the same venue on Feb. 10, where the best of the best in the sport willbe honored in this special gathering. Also, the Expo will showcase the latest gear triathletes will itch to get their hands on.

During the media launch, Tourism Assistant Secretary Frederick Alegre made emphasis on the increase of tourist arrivals in the country. From 6.5 million arrivals of the past year, the DOT have set their sights of breaching the 7 million mark in 2018. And through triathlon, the set target will be within reach.

SBR.ph will also organize three big races starting April with the Aquaman Aquathlon series, followed by their Duaman (Duathlon) in May, and capping it with their toughest Triman (Triathlon) fest by June.

The events are backed by the Department of Tourism, Black Arrow Express, Century City Mall, Centuria Medical, Siglo Suites, Curves, California Pizza Kitchen, and The Big Difference Communications.

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