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John Walter Baybay, Tourism Asst. Sec. Fred Alegre and Carlos de Guzman answer questions from members of the media invited during SBR.PH's event media launch at the Century City Mall Activity Center, Friday morning. Mark Manez
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By Mark Manez
MAKATI--Philippine Triathlon, through its local
promoter SwimBikeRun.ph (SBR.ph) kicks off its 2018 season with a slew of
events through its media launch at the Century City Mall Activity Center,
Friday.
With the increased interest in the sport, SBR.ph teamed up
with Black Arrow Express and the Department of Tourism (DOT) to further
increase awareness of a potential gold mine in international competitions.
The 2018 season will first kick off with its 5th annual
SBR.ph Awards Night and Expo at the same venue on Feb. 10, where the best
of the best in the sport willbe honored in this special gathering. Also, the
Expo will showcase the latest gear triathletes will itch to get their hands on.
During the media launch, Tourism Assistant Secretary
Frederick Alegre made emphasis on the increase of tourist arrivals in the
country. From 6.5 million arrivals of the past year, the DOT have set their
sights of breaching the 7 million mark in 2018. And through triathlon, the set
target will be within reach.
SBR.ph will also organize three big races starting April
with the Aquaman Aquathlon series, followed by their Duaman (Duathlon) in May,
and capping it with their toughest Triman (Triathlon) fest by June.
The events are backed by the Department of Tourism, Black
Arrow Express, Century City Mall, Centuria Medical, Siglo Suites, Curves,
California Pizza Kitchen, and The Big Difference Communications.
Follow him on Twitter: @MAManez_DPH16
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