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| Sky Cable teams up again with RunRio for the 9th Skyathon Beach Run. Ivan Saldajeno |
By Ivan Saldajeno
QUEZON CITY--The Skyathon Beach Run will return to Boracay for its ninth edition on April 21.
For the third straight time, the first destination run makes a stop at the country's top beach as announced on Monday during a press conference at the Icon Hotel.
For this year, the run along the shores of the said island aims at responsible tourism among locals and foreigners. Thus, the theme for the 2018 edition, which is "Love Boracay".
"This year, besides the pushing for the rehabilitation of the coral reefs in Boracay, we'd also like to send out a call to all tourists to take care of the place they are going to," said Sky Cable senior marketing manager Delbert Santos. "We have to practice responsible tourism so that we can keep the beauty of nature not just for us but most especially for future generations."
A total of 600 runners participated in last year's race, and Santos said that he is anticipating 700 runners.
For the first time, the beach run will be opening its doors to foreign runners.
The move stemmed from last year's edition, in which foreigner walk-ins signed up on race day itself.
"To open this to international delegates will elevate the race not just to a fun run but a race that the running communities around the world will look forward to each year," continued Santos.
Registration is now underway through runrio.com and selected Rudy Project, Chris Sports, and Olympic Village branches as well as The Boracay Foundation Inc. Secretariat office.
Follow him on Twitter: @IvanSaldajeno
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