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Nike collabs with Titan anew for new LeBron 17 colorway

By Dugout Philippines

MANILA--The LeBron 17 Low ‘Titan’ is the second footwear collaboration with Titan, a beacon of basketball culture in the Philippines.

The dream of bringing the love for the game to the world unites LeBron James and Titan. The King and the Philippine-bred basketball concept store reconnect for the new LeBron 17 Low "Titan".

This exclusive colorway is dressed in red and features an all-over graphic on the upper emblazoned with logos and symbols, representing moments in Titan's 10-year history.

The tongue has a special crest that features a globe mounted on LeBron's iconic crown logo, lightning bolt derived from Titan’s logo and the words "Para Sa Kadakilaan”, which translates to "Strive For Greatness." From Akron to Manila, for the world.

Jino Ferrer, country marketing manager for Nike Philippines said, “Our partnership with Titan continues to elevate our purpose of serving athletes, bringing Filipino ballers everything they need to continue raising their game. And as LeBron James’ voice and presence continue to resonate with our ballers, how he recognizes and connects Manila to the world with this collab is truly meaningful for our athletes on a deeper level.”

“Titan was born of the Filipinos’ fabled love for basketball and is shaped by its culture and community. Since we first opened in 2010, we have dedicated ourselves to providing a home for the game, those who love it most and the stories they share. With our second collaboration with Nike Basketball and LeBron James, we strive to take that dream with us, from Manila to the world. Building off of our brand’s and The King’s shared passion and values, this shoe is a testament to how far a dream can take you, and how far you can take it. Always, for love of the game,” said Levon Rondina, co-founder and chief brand officer of Titan.

The Nike LeBron 17 Low "Titan" is priced at PHP8,095 and will be available at all Titan doors, the Titan app, and Titan22.com on Aug. 1. It will also be available at Nike Park Fort beginning Aug. 8.

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