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Moonton donates plants for Pasig River drive

In a rare moment for an eSports title, Moonton Games donated plants for the rehabilitation of the Pasig River. Ivan Saldajeno
By Ivan Saldajeno

MANILA—For the past week, many Mobile Legends players and fans have been curious about a certain giant box floating on the Pasig River just below the Binondo-Intramuros Bridge.

During the esports title's anniversary celebration on Saturday night, it was revealed to be the game's way of reminding the gamers that they have a role to play in saving the river.

Aside from the giant cake to celebrate MLBB's seventh anniversary in the Philippines, some plants were also inside the giant box, which Moonton Games, the title's developer, will be donating to the Department of Environment and Natural Resources.

Moonton marketing manager Chai Gutierrez formally handed the plants to DENR-NCR public relations officer Raphael Torres during the MLBB anniversary event, named "MLBB Anniversaya".

A total of 150 plants, consisting of some water hyacinths, vetivers, areca palms, Boston ferns, and dracaenas, were turned over during the event.

The said plants will be planted along the riverbanks as part of the DENR's drive for the greenification of the Pasig River, one of Metro Manila's major waterways.

"MLBB Anniversaya is our way of celebrating our seventh year in the Philippines by giving back to the community. We hope to remind our Filipino gamers that they can be heroes in-game or in the real world, by taking small steps in taking care of our environment," Gutierrez said.

"Pasig River is going legendary! We're so pleased and excited to be working with Mobile Legends: Bang Bang Philippines in building and rebuilding a community that promotes social interaction and responsibility! Pasig River is more than just the ‘most well-known river in the metro’. Rather, it’s where dreams flourish and victories are planted. Speak of that, the plant giveaway was such a huge success," Torres added. 

Along with the continuous urbanization and development of Metro Manila came the "battle" for the rehabilitation of the Pasig River, which was once an infamous symbol of water pollution.

With the major purpose of Moonton's anniversary event at the Binondo-Intramuros Bridge, MLBB's millennial and Gen Z audiences were surely reminded that no one is too young to help preserve Pasig River.

Follow him on X: @IvanSaldajeno

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