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Former PMNFT coach Coco Ferre named new PFF technical director

PFF director of football Vince Santos and deputy secretary general Kevin Goco officially welcome back Coco Ferre to the organization, this time as the technical director. Ivan Saldajeno
By Ivan Saldajeno

PASIG—Coco Ferre is back with the Philippine Football Federation, this time as the organization's technical director.

The 40-year-old Spanish coach was formally introduced to his new position on Tuesday with PFF Deputy Secretary General Kevin Goco and Director of Football Vince Santos present.

Ferre is not new to the Philippine football scene as he once handled the Philippine Men's National Football Team during the 2022-2023 ASEAN Mitsubishi Electric Cup.

However, Ferre will oversee how football is growing in the Philippines this time.

"Here, we have to develop football in the country," Ferre told Dugout Philippines.

"I am hot here to win games. I'm here to win players."

The primary role of Ferre, the former academy director for FC Barcelona Escola Egypt, is to strengthen the youth and grassroots football sectors.

"It's about the projects that we have for youth development from coaching education to creating the system of competitions or talent identification," Ferre further said.

Although he will focus less on the management of the senior squads, the former PMNFT head coach said that he will continue to support them.

Among his immediate plans of action is traveling to various cities, especially in known football hotbeds, to look for players who could bolster the PMNFT's under-16 and under-19 programs.

According to Kitchee's former under-19 coach, he recently went to Murcia and Victorias in Negros Occidental and plans to visit the province's capital of Bacolod as well as Cebu City in his next trip to the Visayas.

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