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| Watsons officially unveiled its #MadeForMen campaign last June 16, 2026 at the SM Megamall Fashion Hall, highlighting a holistic approach to men’s self-care and their partnership with Spartan Race Philippines. |
MANILA—Men’s self-care today goes beyond grooming.
It is about building healthy habits, maintaining overall wellness, and having the confidence to perform at your best in every aspect of life.
Recognizing the evolving needs of today’s men, Watsons is strengthening its commitment to holistic men’s care through its "Made for Men" campaign.
Designed to educate and empower male shoppers, the campaign highlights Watsons as a complete destination for grooming, wellness, and everyday self-care needs.
Taking this commitment further, Watsons has partnered with Spartan Race Philippines from July-December.
Known as one of the world’s most challenging obstacle course races, Spartan Race tests endurance, strength, resilience, and mental toughness.
The partnership reflects Watsons’ belief that self-care plays an important role in helping men prepare for challenges, achieve their goals, and maintain an active lifestyle.
Throughout the Spartan Race season, Watsons will be present as their on-the-ground wellness partner, bringing wellness-focused experiences to participants.
From vitamins and supplements to grooming essentials, personal care products, hygiene solutions, and recovery support, Watsons aims to be a trusted partner in every man’s wellness journey.
At the heart of the Made for Men campaign is Watsons’ growing range of products designed to address men’s complete care needs.
Watsons carries a curated range of leading grooming, personal care, and wellness brands, including Old Spice, Gillette, Nivea, Rexona, Axe, Garnier, Camou, STR8, Watsons Collection, Durex, Revicon, and more.
The Made for Men campaign was officially launched on June 16, at the SM Megamall Fashion Hall.
The event introduced Bro Hub, a dedicated space created to help men learn more about self-care through engaging and educational experiences.
Hosted by podcast host and stand-up comedian Leland Lim, the launch featured men’s grooming tutorials led by grooming expert Ben Villegas, a scent discovery experience through the Scentsational Bar, and expert consultations that provided practical advice on men’s health and wellness concerns.
“Watsons is here for men’s grooming and self-care all year round, and Bro Hub is one of the ways we support that journey, from grooming and personal care to vitamins, supplements, and wellness solutions,” shared Kristine Michelle Semilla, Watsons category manager for men’s grooming and electricals.
Adding excitement to the campaign is the partnership with P-pop powerhouse SB19 as Watsons Men’s newest brand ambassadors, reinforcing the message that looking and feeling your best can inspire confidence to feel at your best everyday.
Customers can also enjoy exclusive benefits through Watsons Club, including discounts, member-only promotions, and special offers.
Through the Watsons Community, members can access product trials, exclusive events, and opportunities to become Watsons key opinion leaders and brand ambassadors.
With over 1,200 stores nationwide and convenient shopping options through the Watsons App, including Express Delivery and Click & Collect, Watsons makes it easier than ever for men to prioritize their health, wellness, and grooming needs.
Through Made for Men and its partnership with Spartan Race Philippines, Watsons continues to champion complete care for men, empowering them to look good, feel great, and take on every challenge with confidence.
